"HOUSE OF SND"
BRAND IDENTITY PROJECT

"Coffee, Tea, or SND"

PROJECT
House of SND is a newly established coffee shop in Naga City. The branding project aimed to create a visual identity that seamlessly integrates with the shop’s warm and intimate atmosphere, enhancing the overall dining experience.

GOAL
The objective was to develop a cohesive brand identity through typography and color selection, ensuring that the design felt organic to the space. The logo, featuring a cup silhouette, was designed to evoke the cozy and welcoming ambiance that House of SND aims to offer.

RESULT
The final branding successfully reflects the essence of House of SND. The carefully selected typeface and earthy tones create a sense of familiarity and warmth, making the brand not just a logo but an experience. 
The logo’s cup silhouette serves as a visual anchor, subtly reinforcing the brand’s commitment to quality coffee and hospitality. The chosen color palette—rich browns and golds—enhances the brand’s premium yet approachable feel, making the space feel curated yet relaxed. The seamless integration of branding into the café’s physical space ensures a cohesive customer experience, from signage to packaging.

GRAPHIC DESIGNER
JERSON EMATA
2023

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